Tag Archives: mailing services

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10 Effective Direct Mail Marketing Approaches

Direct mail

The direct mail game has long changed and it’s now time for advertisers and marketers to be more creative, innovative and sincere in their mailing strategies and campaigns.

Here are 10 solid tips that can make your direct mail campaign beneficial to both sides – you and the consumers!

#1: Know What is Useful for You and the Recipients

Look at your mail; recognise the elements that you like and dislike and then realign and reorganise them in a way that will be favourable and attractive to the customer – and beneficial to the business as well.

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6 Useful Types of Direct Mail and Their Benefits

6 types of direct mail

Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.

You too can be successful in your direct mail strategies. Take a look at our list of useful direct mail pieces and their benefits:

Postcards

Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Aside from being economical, postcards are proven to effectively generate leads.

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4 Direct Mail Edges that lead to Increased ROI

DM ROI img 1

Today, more pieces of direct mail are being opened compared to 2013. This is based on recent research conducted by Wilmington Millennium, which revealed that a staggering 500 million pieces of direct mail (DM) are now being opened and read – adding an additional £1.6 billion to the channel’s ROI.

Interesting Advantage

Printed direct mail possesses a noteworthy advantage over digital mail marketing as it is carefully developed, specifically targeted, tangible and reasonably unique – creating a favourable response from the recipient. Add to the equation the rise of new printing methods and techniques that make for a truly stand out message and voila!

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4 Advantages of Direct Mail Over Email

4 ADVANTAGES OF DIRECT MAIL OVER EMAIL

Although technology has changed the direct marketing landscape, direct mail continues to make even stronger marketing connections – with enhancements made possible by web technology, etc.

Inbox-Sensitive

Whether we are talking about the physical or electronic inbox, just how capable are you of reading all the mail you receive? Personal inboxes are chock-a-block with personal communication, updates, offers, news and others but do you really have the energy or the time to go through it all?

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Direct Mail Strategies: Know your Recipients!

Know your Recipients IMG

Businesses are very aware that direct mailing is still alive and kicking but what keeps it active? The answer lies with the very people that receive and respond to direct mail!

Let us explore your recipients and their potential viewpoint – from what they feel, to how they end up on mailing lists and all the in-betweens:

Potential Buyers

The direct mail list displays people’s profiles such as their age, civil status, number of children and education – everything that is relevant to their purchasing capabilities.

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Qualities of Effective Direct Mail

As one of the most cost-efficient print mediums, direct mail is an effective means of promoting your products and services. Unlike other advertisements, direct mail has the power to market messages that cannot be emphasised in a few words and the outcome can be easily monitored and assessed. Direct mailing gives you the opportunity to disclose a thorough description of your company’s services, while allowing you to forge an in-depth connection with your target audience.

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5 Ways to Personalise Your Direct Mails

5 WAYS TO PERSONALISE YOUR DIRECT MAILS

There’s a quote by Marissa Meyer that goes “To me, the future is personalisation.” There’s a reason why marketers urge for more personalised content; people crave it. It makes them feel like their interests and preferences have been considered and frankly, who doesn’t want to be considered?

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Why Direct Mail Marketing Will Never Die

Direct mail marketing is alive and kicking – even though the world keeps introducing new and unique ways to present different products and services to consumers, direct mail marketing is adapting and evolving just as much as any other marketing strategy.

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3 Key Characteristics of Great Printing Companies in Norfolk

pexels-photo-30027

The great copywriting genius, Gary Halbert, once said that everybody in the world divides their mail into two piles: the A-Pile and the B-Pile. The A-Pile is where people put all the letters that are (or appear to be) personal, while the B-Pile includes everything else – from brochures to bills to envelopes that clearly contain a sales message.

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